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Fashion is focused on social identification, also it’s essential for brands showing characteristics that customers like to ascribe to on their own:

Fashion is focused on social identification, also it’s essential for brands showing characteristics that customers like to ascribe to on their own:

Such things as authenticity, quality, and cool. This splash page for footwear brand Greats (built by INSIDE) does a breathtaking work of brand-building through design while nevertheless driving people to transform.

Here’s why we think that is a (oh no, don’t state it) “great” example of website landing page design:

  • Amazing movie: This entire squeeze page is pretty sleek, but just what actually knocks it from the park could be the movie just beneath the fold. Not just does the stop animation style look awesome, but inaddition it offers Greats to be able to elaborate on the unique selling proposition—one stitch at any given time. Take a look on YouTube below.